Brand and identity

The iQsolutions identity system.

A precise, engineered identity built around a single idea: intelligence placed at the centre of every system.

Primary

Concept A — Intelligent Monogram

A Q ring with the i set inside its counter. A diagonal channel cuts the ring with equal negative space on each side of the tail, and the i-dot becomes a square intelligence node. Selected as the primary mark.

Concept B — Engineered Wordmark

Geist letterforms outlined and tuned, with every i-dot replaced by the square node. Weight contrast between iQ and solutions echoes the iQmindset endorsement.

Concept C — Connected Intelligence

The ring broken into three connected arcs joined by nodes, with the tail as an outbound connection. Retained as a secondary motif for diagrams.

Logo variants

Clear space and minimum size

Keep clear space equal to the height of the i-node on all sides of the horizontal logo, and twice that around the monogram. Minimum sizes: horizontal logo 96 px / 24 mm wide; monogram 16 px / 5 mm.

Endorsement

The phrase “Powered by iQmindset” appears as a secondary endorsement using the official iQmindset logo supplied by its owner. It is never redrawn or recoloured.

Colour system

Graphite
#0C1220 / #EAEEF5
Ink
Sapphire
#1F4BD8 / #6F9BFF
Brand
Electric Blue
#2F6BFF / #4D84FF
i-node · action
Cyan
#0A8FB0 / #45D3EE
Signal
Violet
#6A55D6 / #A796FF
Emphasis
Cool Gray
#EEF1F5 / #0E1523
Panel
Off-white / Ink
#F6F7F9 / #05080F
Background

Typography

Geist · Display / UI

Aa Intelligence

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Geist Mono · Labels / Data

iQ_0123

CJK: Hiragino / Yu Gothic · PingFang / Microsoft YaHei · Apple SD Gothic Neo / Malgun Gothic. Arabic: IBM Plex Sans Arabic.

Download vector files

Do not

Stretch, skew or rotate the logo.
Recolour the i-node outside the approved palette.
Place the logo on busy imagery without a solid field.
iQ mindset?
Redraw or modify the iQmindset endorsement logo.